How we use the Google Ads API

North Ridge Wholesale is operated by Catalyst Partner LLC. We use the Google Ads API solely to manage and optimize advertising for our own single advertising account.

1. Our core business model

What we do: North Ridge Wholesale sells authentic, brand-name products, luggage and travel goods (Bugatti, Travelpro), leather goods (Mancini), printing supplies, home and office electronics, globes, and school and art supplies, sourced through authorized Canadian distribution and shipped from within Canada.

Who our customers are: Canadian consumers and small businesses (offices, classrooms, resellers) buying genuine products with warranty and fast domestic shipping.

The value exchange: A customer visits our store, selects a product, and purchases it. We fulfill the order from authorized Canadian inventory with tracking and manufacturer warranty, and earn the retail margin on the sale. We do not sell advertising services, operate an agency, or resell advertising. Our revenue comes exclusively from selling physical products direct to the end customer.

2. Why Google Ads API access is essential

We advertise our own store on Google to drive product sales across a catalog of thousands of SKUs, work that is not practical to perform by hand in the web interface. API access directly improves the service we provide to customers by surfacing the right products to the right shoppers at an efficient cost, which keeps our prices competitive.

Specific API features we rely on

• Keyword Planning: research search volumes and CPC ranges to decide which products to advertise and at what bid.
• Campaign creation & management: build and structure Shopping, Performance Max, and Search campaigns segmented by product category and brand.
• Budget & bid management: set and adjust budgets and targets based on margin and performance.
• Reporting: pull performance reports to evaluate ROAS and reallocate spend.

Scope of use

First-party onlySingle advertising accountNo external clientsInternal team only

The tool operates exclusively against our own Google Ads account (manager account ID 9952546907). We do not manage advertising for any third party, do not offer the tool to others, and do not resell API access. It is an internal optimization tool used by our own team.

3. Campaign types & capabilities

Campaign types: Shopping (product listings), Performance Max, and Search (branded and high-intent keywords).

Capabilities used: Account Management, Campaign Creation, Campaign Management, Reporting, and Keyword Planning Services, all for our single first-party account.

Catalyst Partner LLC · Operating North Ridge Wholesale · Developer contact: founder@catalystpartnerllc.com · Google Ads manager account: 9952546907